FinTech Startup Books 15 Demos/Month From Cold LinkedIn + Email in 6 Weeks

The Challenge

A pre-Series A FinTech startup had a compelling product targeting mid-market finance teams — but zero outbound infrastructure. Their founding team had deep product knowledge but no experience running outbound campaigns. They needed demos, fast, without burning their runway on a large sales team.

What We Did

We built a dual-channel outbound system combining cold email and LinkedIn. The ICP was tightly defined: Finance Directors and CFOs at companies between 50–500 employees in the UK and US who had recently raised funding or were actively hiring finance staff (a strong buying signal).

We used Clay to pull real-time buying signal data and personalise every outreach at scale. Email sequences ran through Instantly with warm-up domains protecting deliverability. On LinkedIn, we ran a connection + message sequence through LinkedIn Sales Navigator, with messages written to lead with the specific problem their ICP was experiencing — not a product pitch.

The Results

The first demo was booked 11 days after launch. By week 6, the system was consistently generating 15 qualified demos per month. Email open rates hit 42% — nearly double the industry average. LinkedIn reply rates averaged 8.4%, with 60% of replies expressing genuine interest.

What They Said

"Our LinkedIn outreach went from zero to 15 booked demos per month in 6 weeks. The targeting and copywriting were both exceptional."